Lusso Footwear
A 360 digital marketing strategy, combining paid search and paid social channels.
We scale fashion and footwear brands through a combination of shopify development and digital marketing strategies.
Since launching Social & PPC in January 2021, we have generated the following year on year improvements. Social & PPC compliment each other as paid acquisition channels.
- With a 216% increase in site users (151, 857 vs 480,966)
- And 253% increase in revenue (£136k vs £482k)
- Combining a 338% up lift in transactions (457 vs 2,004)
- With a 6:1 Blended Social and PPC ROAS
"JMW Digital is an integral part of our team managing both our paid search and paid social marketing channels. We work closely together on strategy and achieving results that are profitable for LUSSO. The guys are great, the reports are in-depth and the JMW Digital Dashboard allows me to visualise our entire online marketing strategy including costs. They provide everything we need to grow and scale cost-effectively."
Wil Kenworthy, eCommerce Assistant, LUSSO Footwear
The JMW Blueprint.
Client Onboarding & Strategy Development
- The onboarding form ensures we have the correct access and privileges so that our team can get to work immediately with planning. At this stage, we gather extra information about your brand to develop your strategy further.
Approval & Implementation
- Your account manager will present you with your bespoke strategy which can include ad copy, ad creatives, website designs, and email designs ready for your approval. Any amendments and tweaks will be arranged at this point before being implemented by our marketing and development teams.
Reporting & Optimisation
- You will receive your login details to either your Triple Whale dashboard or your JWM Analytics account depending on your eCommerce platform. These platforms allow you to monitor your KPIs in a simple, clear-to-see, dashboard. Working with your account manager and your reporting suite we continue to test and optimise your strategy to create winning combinations and formulas to scale.
Scale
- With a winning formula now in place, our objective is to scale whilst you watch the sales and cash roll in. Oh and not to mention refer us to your friends and colleagues too.
