Royle Eleven
A digital marketing strategy combining UX improvements and paid social channels.
We scale fashion and footwear brands through a combination of shopify development and digital marketing strategies.
Client
Royle Eleven
Project Type
Digital Marketing
Partners
Meta, Shopify Plus, Triple Whale
Year
2024
Royle Eleven
-34.68% CPA vs previous month
Client
Meta, Shopify Plus, Triple Whale
5.18 Blended ROAS (+120.43%)
Partners
Paid Social
+14.36% Conversion Rate
Project Type
2024
-54.53% Reduced Ad Spend Wastage
Year
Since taking over the account in April 2023, we implemented a restructure of the Meta ad account consolidating campaigns and pushing key lines. We also improved the page loading speed and introduced UX enhancements to increase conversion rates.
- With -34.68% CPA vs previous month
- And -54.53% Reduced Ad Spend Wastage
- Combining a 5.18 Blended ROAS (+120.43%)
- Resulting in a +14.36% Conversion Rate
The JMW Blueprint.
A proven strategy to scale your brand.
Client Onboarding & Strategy Development
- The onboarding form ensures we have the correct access and privileges so that our team can get to work immediately with planning. At this stage, we gather extra information about your brand to develop your strategy further.
Approval & Implementation
- Your account manager will present you with your bespoke strategy which can include ad copy, ad creatives, website designs, and email designs ready for your approval. Any amendments and tweaks will be arranged at this point before being implemented by our marketing and development teams.
Reporting & Optimisation
- You will receive your login details to either your Triple Whale dashboard or your JWM Analytics account depending on your eCommerce platform. These platforms allow you to monitor your KPIs in a simple, clear-to-see, dashboard. Working with your account manager and your reporting suite we continue to test and optimise your strategy to create winning combinations and formulas to scale.
Scale
- With a winning formula now in place, our objective is to scale whilst you watch the sales and cash roll in. Oh and not to mention refer us to your friends and colleagues too.
